City of Edmonton Flood Prevention Strategy

In 2004, a major storm flooded over 4,000 homes in specific areas of Edmonton, Alberta, Canada. To deal with emotional homeowners, the City of Edmonton hired Godfrey Huybregts, ABC, of Marcomm Works to assist with the challenge of communicating with those affected by the flood. The resulting program earned Godfrey, along with Romana Kabalin and Elaine Trudeau of the City of Edmonton, a Gold Quill Award from IABC and an Award of Excellence from CPRS in 2006. In this conversation, Godfrey talks about how the communications team encouraged the client group to listen before they talked, with excellent results!

Listen to Show #3.